Procter & Gamble Eurocor NV
Procter & Gamble Eurocor NV (P&G) is a subsidiary of the Procter & Gamble Company which is a € 40 billion sales global consumer products company with leading brands in Fabric & Home Care (e.g. Tide, Ariel), Baby & Family Care (e.g. Pampers, Always), Beauty & Feminine Care (e.g. Pantene, Oil of Olaz, Always), Health Care (e.g. Actonel, Iams) and Snacks & Beverages (e.g. Pringles, Sunny Delight). The Corporate R&D budget is more than € 2 billion. More than 2100 researchers are located in Europe of which 580 in the European Technology Centre in Brussels. Procter & Gamble has a strong market facing RTD activity which brings the proper kind of insights on the current and future needs of new products. P&G has significant testing equipment and procedures for market introduction on novel products. Test marketing specific nano-coated applications are key measures for successful implementation of novel products. They are also a WP-leader.